One of the most common ways of getting a bonus offer from a sportsbook is with promo codes. They can be found in many places around the internet. Some are offered as part of a refer-a-friend welcome offer, or as an advert that you click on to find out more information. Online sports betting sites use them as a way of attracting new customers or to keep regular customers betting with them.

In this guide, we’ll take a close look at the many types of bonuses you can get with a promo code. We’ll also take a look at where and how to get a valid promo code that you can use on a registered sportsbook in your state. In addition, we’ll discuss the pros and cons of promo codes so that you get a good idea of what a good deal looks like.

Sportsbook promo codes explained

When you have a sportsbook promo code, it means that you have access to a betting bonus from the sportsbook once you enter the code on their site. A promo code is usually a short combination of numbers or letters. You need to copy this code and then enter it when requested by the sportsbook.

Each online sportsbook will have its own promo code that can only be used once on its site. This means that you can’t use a promo code from one sportsbook on another sports betting site. It simply won’t work.

In addition, each sportsbook’s promo code will unlock a unique bonus offer. You need to have a good understanding of what the offer is, how it works and what the wagering requirements are. All of this information will guide you towards deciding if a promo code is worth taking up or not.

Since a sports betting promo code is usually only valid for a short period, you need to use it as soon as possible, otherwise, if it expires, you won’t be able to use it anymore. The terms and conditions will give you a clear view of the validity period of the codes and the bonus offers.

Where to find a betting promo code

Now that you know what promo codes for sportsbooks are, it’s time to learn where to find them. Fortunately, there are many places where you can get one. The challenge is that you need to find a valid promo code for a sportsbook that’s licensed to operate in your state.

1. Search online

To get started with doing this, you need to use a search engine like Google. You’ll get many results but click on the first one that you see. It’s likely to be the most relevant for your needs. Read through this guide to find out more information about what the promo code will give you in terms of the bonus offer. You should also check which sportsbook you can use it on and when it’ll expire. All of this information will help you decide which promo code to use.

2. Sign up to newsletters

As part of a retention campaign, an online betting site might send out promo codes to their current customers. For example, football betting promo codes will give them access to special offers such as boosted odds during the Super Bowl. These are always great to receive because you know that the promo code is valid and legit since it’s coming directly from the sportsbook.

3. Sportsbook’s site

Another place to get legit and valid promo codes is directly on the sports betting site. These can be found on the homepage or under the promotions page. You can get direct information about the promo codes’ details under the terms and conditions. You’ll know the validity period and how to qualify for the promo code and subsequent bonus offer.

4. Customer support

The customer support team might give you a promo code for various reasons. Some of the most common are: as a gift when it’s your birthday, or as an apology for something that went wrong.

Bonuses you can get with a bonus promo code

The main point of a ​​sports betting promo code is that it gives you access to a bonus. Each sportsbook will offer a different type of bonus for their promo codes depending on what they want to achieve. Below, we take a quick look at the most common bonus offer from ​​promo codes for sportsbooks.

  • Refer-a-friend bonus – A sports betting site might use its current customer base to attract new players. This is done through a refer-a-friend bonus. Each customer will have their own unique code which they can share with their friends. The great thing about this type of promo code is that both the referrer and the new customer get a bonus each.
  • No deposit bonus – As part of a welcome offer, your sportsbook promo code might give you a no deposit bonus. With it, you’ll be able to get access to a bonus offer without having to make a real money deposit first. It’s an effective way of attracting new customers because there’s no financial commitment needed from them before they can try out the sportsbook.
  • Welcome bonus – For new customers, a sportsbook will include a promo code in their online adverts. This code will unlock the welcome bonus for new customers when they enter it during the sign-up process. The actual welcome bonus will differ from one sportsbook to another.
  • Sign-up bonus – Similar to a welcome bonus, a sign-up bonus is given to new registrations to an online sports betting site. The promo code can only be used by new sign up. So, if you already have an account with the sportsbook, you won’t be able to use the sign up bonus promo code.
  • Deposit match bonus – To encourage customers to make real money deposits, a sportsbook may offer a deposit match bonus. This offer means that when you add some money to your account, the sportsbook will also credit your account with the same amount of money. However, the amount of cash will be up to a certain amount.
  • Matched bet bonus – Similar to a matched deposit bonus, a matched bet bonus is when the sportsbook gives you a bet that’s worth the same amount as a bet you’ve placed. There’s also a limit to how much the bet will be worth though.
  • No risk bonus – When you place a bet on a sportsbook, and you don’t win, you lose the money you wagered. However, with a no-risk bonus (also known as risk-free bets), you won’t lose your stake. Your account balance will remain the same when you use a no risk bonus.
  • Cashback bonus – With a cashback bonus, it means the sportsbook will give you back some of the money you’ve lost over a certain period of betting. This amount is usually a percentage of the total loss. The terms and conditions will give you details of how much you could get back.
  • Reload bonus – As a way of encouraging customers to add funds to their accounts, a sportsbook may offer a reload bonus. It’s basically a reward for making a deposit. The actual bonus is usually a percentage of the total amount you deposited.
  • Loyalty bonus – To thank regular customers for betting with them, a sportsbook will have a loyalty program. With each bet placed, punters will earn points which can be accumulated and redeemed for a prize. Sometimes, one of the prizes will be a promo code for a betting bonus.

Pros and cons of sportsbook promo codes

Promotional codes from sportsbooks come with advantages and disadvantages. It’s important that you’re aware of these because it’ll help you determine when a good promo code bonus is versus an unfavourable one for you.

Below, we’ll break down the most common pros of promo codes and the bonuses they bring. We’ll also take a look at the downsides that you should be aware of.


  • Get a bonus: When you have a promo code, it means you now have access to a bonus offer. As mentioned earlier in this article, there are different types of bonuses and each has its own benefits. But, at the end of the day, you’re able to enjoy the advantage of placing a bet with a bonus offer to help you boost your winnings. This is one of the top reasons why promo codes are so sought after by punters around the country.
  • Easy to use: There’s nothing complicated about using a promo code. When you’ve copied it correctly, all you have to do is to enter the series of numbers and letters when asked to do so by the sportsbook. Once entered, the bonus will automatically become available to you. If the promo code is invalid, you’ll know immediately when you enter it because you’ll get a notification. Some sportsbooks even have a single button you can click on that’ll copy the promo code for you. Once copied, all you have to do is to paste it.
  • Enhance your betting power: Once again, with a promo code comes a bonus offer. These bonuses give you more leverage when placing a bet. You have the flexibility to be a bit more experimental with your betting strategies. When you do this, you get more experience betting on various markets and on different types of sports. It’s a great chance to explore and discover new games to bet on that you may never have thought of before.
  • Helps build a bankroll: When you get a bonus offer from a promo code, you have the opportunity to keep some of your money safe. This obviously depends on the type of bonus you have. A match deposit bonus, a free bet or a boosted odds bonus can contribute greatly to your bankroll. If you’re clever with placing bets that are most likely to win, you’ll be able to add more money from your bonus winnings into your bankroll.


  • Expiration date: A promo code is most likely to have an expiration date. It’ll only be valid for a certain period such as a month or even a week. That’s why you should read the terms and conditions so that you know how soon you should use them. Even after you use the promo code, the bonus itself might also have an expiration date. Make sure to check what this is. If you don’t know what the validity period is, you should ask the customer service team for more information.
  • Bonuses you receive aren’t that much: Since the promo codes are only meant to attract you to the site, the bonuses are usually not very big or not worth much. They are only meant to give you a taste of what betting on the site would be like if the promo code is part of a welcome bonus.
  • Can only use once usually: Most promo codes can only be used once on the sportsbook. This is meant to avoid bonus abuse because some people might want to reuse the promo code just so that they keep getting bonuses. By reading the terms and conditions, you’ll get clear information on how many times you can use the promo code and whether it can only be used by a certain type of customer, such as a new customer.


Are betting promo codes only for new customers?

No, betting promo codes are not only for new customers. A sportsbook might give out promo codes to existing customers as part of a marketing campaign. They may want to promote a new market or to create excitement around a bit sporting event such as the soccer world cup finals.

Do I need to deposit to use a betting promo code?

No, you don’t always need to deposit to use a betting promo code. Some promo codes come with a no deposit bonus. This means you don’t have to add money into your account first before you get the bonus code. However, remember to read the terms and conditions of a no deposit bonus to get details of how it works.

Can I use a promo code to get any bonus I want?

No, you can’t use a promo code to get any bonus you want. A promo code is usually connected to a specific bonus offer for the sportsbook. You’ll know what the bonus is based on the terms and conditions of the promo code.